CHERY UK partners with Peter Crouch and Abbey Clancy for brand-new CHERY TIGGO 9 CSH campaign
Automotive brand, CHERY UK, has partnered with British power couple Peter Crouch and Abbey Clancy to launch its flagship seven-seater SUV, the CHERY TIGGO 9 CSH.
The partnership places family life and real-world usability at its heart, while also showcasing the CHERY TIGGO 9 CSH’s technology, comfort and high-level specification as standard. Centred on the new “Get Carried Away” campaign, the creative follows the couple as they navigate everyday life in the flagship CHERY TIGGO 9 CSH and how the car makes a compelling argument to be driven, even when running seemingly ‘boring’ errands. The fully integrated campaign spans TV and cinema advertising, out-of-home placements and digital and social platforms, launching from 12 January 2026.
Known for their warmth, humour, and grounded approach to family life, Peter and Abbey reflect the everyday realities of modern British households. With four children, several pets, and a famously tall footballer to accommodate, space, comfort and versatility are essential. The CHERY TIGGO 9 CSH answers those needs with a generous seven-seat layout, a calm and refined cabin, and a level of standard specification that complements both daily journeys and longer trips.
Designed as a true day-to-day SUV, the CHERY TIGGO 9 CSH is equally at home on school runs, errands, weekend activities and long-distance travel. Peter’s background as a centre-forward footballer mirrors the CHERY TIGGO 9 CSH’s leading flagship status, setting the pace for the brand’s hybrid SUV line-up. Combined with Abbey’s strong fashion and lifestyle credentials, the partnership reflects a shared appreciation for quality, comfort and considered design.
Positioned at the top of CHERY’s UK TIGGO line-up, the CHERY TIGGO 9 CSH is offered exclusively in Summit trim and has been engineered to deliver a refined, technology-led driving experience. Its advanced plug-in hybrid system enables up to 91 miles of pure electric driving and a combined range of more than 650 miles (WLTP), supporting both electric-first daily use alongside effortless long-distance capability. Rapid charging and 6.6 kW Vehicle-to-Load functionality further enhance versatility, ensuring there’s no need to compromise on comfort or convenience.
Inside, the CHERY TIGGO 9 CSH focuses on calm, space and luxury. Heated and ventilated seats, ambient lighting and a 15.6-inch central display are complemented by a 14-speaker SONY audio system, the most advanced ever fitted to any CHERY TIGGO model. Every element has been carefully considered to create a cabin that feels both welcoming and technologically advanced.
Abbey Clancy said: “It’s luxurious, practical and comfy. It’s a cool car – it’s versatile but still looks great.
“And, you know, we’ve got a lot of precious cargo that can fit in this car, so it’s perfect for us. I think it’s quite chic but also practical. You know, we’ve got four kids, three dogs, two cats and one big Peter, and we always travel with a lot of baggage, so it’s ideal for us as a family.”
Peter Crouch added: “The massage seats are great!
“It’s sleek, spacious and futuristic. This is my day-to-day life, really, Abbey sending me out on errands in a nice car.” Gary Lan, CEO of CHERY UK, said: “The CHERY TIGGO 9 CSH represents the very best of what CHERY offers today. It brings together hybrid capability, generous space and a level of comfort and technology that feels effortless to live with.
“Partnering with Peter and Abbey reflects the way we see the CHERY TIGGO 9 fitting into modern British life – refined, highly specified, and designed around real family needs.” John Zhong, Brand Director of CHERY UK said: “From the outset, we recognised the value in a strategy rooted in authenticity and everyday relevance.
“‘Get Carried Away’ reflects the confidence and ease that define TIGGO 9, and working with Peter and Abbey helped us communicate that in a way that feels natural and relatable. It’s about enjoying every journey, no matter how ordinary.” With customer deliveries already underway, the CHERY TIGGO 9 CSH is now available through CHERY UK’s growing retailer network nationwide, priced from £43,105 OTR*.
Finance offers are also available, starting from 1.9% APR and monthly payments from £499**. Terms and conditions apply.
* All prices correct at time of writing. Terms and conditions apply.
** Representative 1.90% APR, on CHERY TIGGO 9 Summit PHEV.
Representative Example based on 8,000 miles per annum. Credit available subject to status.
UK residents 18+. Guarantees may be required.
This offer is available to Retail customers only and is not available in conjunction with any other offers unless specified.