CHERY UK surges to 3,930 first-quarter sales with 30th dealership now open

CHERY UK has confirmed that its UK market debut is among the brand’s strongest in Europe, having sold 3,930 vehicles between 1 September and 30 November*.

The figures, independently corroborated by the Society of Motor Manufacturers and Traders (SMMT), also show CHERY achieved a 0.9% market share in November*, marking a significant foothold for a brand that only entered the UK a few months ago. This growth milestone coincides with the opening of CHERY UK’s 30th dealership, underscoring the brand’s rapid expansion and commitment to nationwide accessibility for sales and aftersales support. CHERY’s initial UK portfolio features the CHERY TIGGO 7 and CHERY TIGGO 8, two SUVs engineered to deliver strong value, modern design and family-focused practicality.

The line-up will continue to strengthen in early 2026, with the CHERY TIGGO 9 Super Hybrid arriving in January 2026, and confirmation that the CHERY TIGGO 4 will join the range later the same year. Backed by parent company Chery International – China’s largest vehicle exporter for 22 consecutive years – CHERY is fast becoming a recognised name among British drivers. Together with its growing UK retail network, CHERY continues to build momentum through a compelling vehicle line-up, a comprehensive 7-year/100,000-mile warranty, an 8-year/100,000-mile battery warranty (where applicable), and RAC Home Start as standard.

The brand’s early success is supported by continued global momentum. Across its portfolio of brands in the UK, now including CHERY alongside OMODA&JAECOO, the group recorded 6,490 new registrations in November alone*, further demonstrating the scale of Chery International’s commitment to the UK market. Farrell Hsu, CHERY UK Country Director, said: “The UK is one of the most competitive and advanced automotive markets in the world, so to see CHERY establish such strong early traction in its first three months is a powerful indicator of what’s to come.

“We’re so happy.

“Today’s [SMMT] data [relating to November sales] reinforces that this is not a one-month spike – its sustained customer interest driven by the strength of the TIGGO range, the quality of our dealer partners and the trust we are already starting to build with UK drivers. As we introduce the [CHERY] TIGGO 9 in January and accelerate towards further model launches in 2026, we are setting a new benchmark for value, warranty leadership and customer reassurance in the UK market. This is only the start of CHERY’s story here – and the momentum is only moving in one direction.”

CHERY customers benefit from robust aftersales support across the expanding UK dealer network, including the brand’s 7-year/100,000-mile vehicle warranty, 8-year/100,000-mile battery warranty, and RAC roadside assistance for the first year, subject to annual servicing. The CHERY TIGGO 7 and CHERY TIGGO 8 are available now, with prices starting from £24,995 OTR** and £28,545 OTR** respectively. The CHERY TIGGO 9, offered in one well-equipped flagship specification, is priced from £43,105 OTR**, with premium paint the only optional extra.

CHERY formally confirmed its UK market entry on 28 August 2025, with its ongoing expansion into 2026 laying strong foundations for sustained growth, customer confidence and long-term brand equity. CHERY TIGGO is a CHERY model line synonymous with practicality, intelligence and global progress – a family of vehicles shaped by innovation and designed for the real world. Built on years of engineering excellence, the CHERY TIGGO family of vehicles combine contemporary design with class-leading space, performance, and value, appealing to a broad range of customers across generations.

The name CHERY TIGGO reflects a spirit of togetherness and momentum – a global SUV line that has earned the trust of over 3 million drivers in more than 80 countries. Each model is developed with a focus on comfort, safety and smart technology, making advanced features accessible to everyday families and urban explorers alike. As part of Chery Holding Group, which entered the 2024 Fortune Global 500 list in 385th position with revenues of $39.1 billion, CHERY UK benefits from world-class R&D, global manufacturing standards and a robust supply chain.

With a reputation built over two decades, CHERY is now entering a bold new phase of international growth, bringing intelligent, stylish and capable SUVs to drivers around the world – including the UK. Together with OMODA and JAECOO, CHERY UK is part of one of the fastest-growing global automotive alliances, committed to sustainable mobility, advanced design, and future-ready technology.

*  SMMT, smmt.co.uk/vehicle-data/car-registrations
** All prices correct at time of writing, December 2025