Launching from Friday 21st February, guests will be able to kickstart the weekend with a high-energy night-time experience or wind down with a fun-lled Sunday Clays, the ultimate destination for virtual target shooting, is set to elevate their weekend offering with two new experiences, Night Play and Sunday Funday.
Every Friday and Saturday evening, Clays will transform into “a vibrant, neon-lit playground where the action never stops”. The Night Play package includes a £30 bar tab to redeem against Clay’s premium cocktail and bar offering, a complimentary shot (redeemable at the bar or in-peg for peg bookings), with lighting effects and DJs setting the tone throughout the night.
Night Play perfectly blends their signature virtual shooting concept with a party atmosphere, inviting guests to aim, shoot, sip and dance their way into the night. Launching from Sunday 23rd February, Clays is reddening the term ‘Sunday Funday” with a lively, interactive way for guests to wave goodbye to the weekend.
The Sunday Funday package includes game play, 2 drink and food coins each, and can be enjoyed from groups as small as 2 guests. Clays’ signature virtual target shooting concept transports guests to a simulated British shooting ground, delivering fun, friendly competition in a stunningly realistic setting.
Exclusive to the Birmingham venue, guests can enjoy the Clays Arcade—a fast-paced gaming concept designed for smaller groups, perfect for date nights, team outings, or catching up with friends. Courtney Knight, General Manager of Clays, says: “We’re thrilled to introduce Night Play and Sunday Funday to our guests.
“These experiences are designed to bring people together for an unforgettable time, whether they’re looking for a high-energy night out or a relaxed yet exciting Sunday. We can’t wait to see everyone enjoying the fun!”
Clays, on New Street, in Birmingham, is an indoor interactive Clay shooting experience and bar, which officially opened its first venue in Moorgate in November 2021. It offers a fully digitised clay shooting game using advanced technology, alongside a premium food and cocktail menu in a spectacular setting.
Its aim is to create a unique entertainment proposition and a sociable, inclusive atmosphere for customers. The games are ever evolving based on customer behaviour, tracked via Clays technology, to create a competitive gaming experience for all new and returning guests.
In 2020, ahead of launching its first site, Clays launched its Clayers Academy, aimed at supporting its employees’ training and development. Following the continued commitment to its employees, in 2024 Clays earned its ‘Great Place To Work Certification’, a highly coveted achievement that requires consistent and intentional dedication to the overall employee experience.
