Chelsea, Liverpool, Tottenham Hotspurs, Celtic and Rangers are among a number of leading European clubs who will be using social media platforms to help find missing young people.
The project, which will run on International ‘Missing Children’s Day’, on May 25, was inspired by Serie A giants, Roma.
The Italian club showed videos of missing children when they were signing players over the past two transfer windows, and six children who were featured have since been found.
The ‘Football Cares’ imitative is being supported by world football’s governing body FIFA.
The European Club Association, who is co-ordinating the project, said: “With the huge following and global reach that these clubs boast, we hope that someone, somewhere might recognise one of the missing children and young people in the videos so that they can be reunited with their loved ones”.
Clubs who have signed up for the initiative so far include Bayer Leverkusen and Borussia Dortmund in Germany, Inter Milan, Juventus and Lazio in Italy, Barcelona, Athletico Madrid and Valencia in Spain, Irish side Cork and Linfield from Northern Ireland.
