Virgin Media has announced that the UK’s leading ultrafast broadband network provider has teamed up with Mediatonic’s ‘Fall Guys: Ultimate Knockout’ to bring the ultimate gaming experience to EGX 2021 at London’s ExCel Centre between Thursday 7 – Sunday 10 October.
To kick-start the partnership, Virgin Media’s stand at EGX 2021 will be the only place that attendees can play Fall Guys: Ultimate Knockout at the event.
Players can compete with friends in Fall Guys’ ‘Squads’ mode against other online teams from around the world, with the most skilled squads at EGX being presented with exclusive Fall Guys IRL crowns and a chance of winning a PS5.
The online mode will be powered by Virgin Media’s ultrafast broadband, meaning that players will be in peak Fall Guys ‘stumbling condition’ with the fastest widely available speeds in the UK available at their fingertips. To further challenge players, Virgin Media is recreating ‘Fall Mountain’ with a Gladiators’ inspired travelator experience.
Those daring enough to take on this challenge will be in with a chance to win an exclusive Virgin Media/Fall Guys goodie bag to take home. In addition to the hands-on gameplay with Fall Guys and the Fall Mountain challenge, visitors to the Virgin Media EGX stand will be able to take an exclusive look at upcoming collectible Fall Guys plush and figurines.
Virgin Media customers can also claim an exclusive 50% discounted EGX ticket. These are limited to the first 5,000 claimants and also come with ‘Fast Track’ entry to Virgin Media’s Fall Guys stand.
Amy Gilbert, Head of Marketing Strategy & Sponsorships at Virgin Media, said: “We are so excited to be teaming up with Mediatonic and Fall Guys: Ultimate Knockout, one of the most fun and played games over the past year. We will debut our partnership at EGX and our stand will be the only place where visitors can play the game, compete with friends in online competitions, and physically jump into the Fall Guys world by attempting to conquer Fall Mountain. This is all part of Virgin Media giving its customers unforgettable experiences thanks to our gigabit broadband.”
Head of Partnerships at Mediatonic, Josh Tarrant, said: "It's been a fantastic experience collaborating with Virgin Media, working with a partner who share our passion and excitement for connecting players through positive online gaming experiences. We're delighted to team up to bring EGX attendees a taste of the greatest gameshow in the universe and can't wait to share in all the Fall Guys fun.”
Virgin Media and EGX are following all the latest government Covid protocols to ensure guests at EGX have a fun and safe experience.