Ask one of the 255 million people in Pakistan to name their favourite sport, and most will say cricket.
Not many will say football, and even fewer will say women's football. But that's all about to change, according to new Pakistan Football Federation (PFF) president Syed Mohsin Gilani.
"We want to promote mass participation of girls in football," he says. With the PFF previously suspended by governing body Fifa, the country's national women's team had been quiet on the world stage, playing only three games in the past two years.
Now those hoping to drive the game forward in Pakistan have been looking further afield to find talented players to boost its profile, such as defender Layla Banaras. The former Birmingham City player says Pakistan's football setup "isn't the best at the moment.
"But hopefully that's going to change," she says. Layla made history when, aged just 16, she became the first-ever South Asian woman to play for Birmingham City, something that she hopes can inspire others.
"You don't really see many players in the WSL (Women's Super League) from a South Asian heritage," she says.
"I feel like I want to be the person that people can see and show others that you can play football." Layla (pic) is currently a free agent after leaving the Blues at the end of last season, and recently made her debut for the Pakistan women's national team.
She played in the Asian Football Confederation (AFC) Women's Asian Cup qualifiers, where the side finished as runners-up. "Pakistan contacted me a couple years ago but I felt like it wasn't the right time, and I felt like this was the right time," she says.
"It was an amazing experience and I'd do it all over again." She is half-Pakistani, so when it came to choosing between England or Pakistan she says "it wasn't even a thought, I'm proud of where I'm from".
"It wasn't really a debate," she says.