Individuals and organisations who could be affected by measures to restrict advertising and trading in and around Birmingham 2022 Games locations are being encouraged to provide their views on a number of proposed exceptions.


The Birmingham Commonwealth Games Act contains offences concerning unauthorised advertising and unauthorised trading in certain places at certain times. These restrictions will help ensure we deliver on our hosting commitments for the Games. They will:


  • protect the rights of commercial sponsors, whose contributions help to offset the public costs of the Games
  • ensure Birmingham 2022 Games locations and their surroundings have a consistent look and feel in line with Commonwealth Games branding
  • ensure people can safely access the venues and the free flow of spectators


The Department for Digital, Culture, Media and Sport (DCMS) is working closely with the Birmingham 2022 Organising Committee and our Games partners to ensure we take a proportionate approach - one that protects the rights of commercial sponsors and ensures that spectators can move easily and safely around Games locations while minimising disruption to existing businesses.


The consultation will run from 5 November until 11 January. Responses will be used to inform potential exceptions to the advertising and trading offences which we expect to be brought forward in secondary legislation later next year. An ‘exception’ is a form of advertising or trading activity (for example, public transport services) that will not be caught by the advertising and trading offences in the Act.


The restrictions will be in place in and around specified Games locations at specified times, and will only be in place when and where necessary, but there is the possibility that the restrictions could apply at any time between 7 July to 13 August (a maximum of 38 days).


A list of the Games locations that we currently expect to be affected is included in the consultation document. In most cases, we would expect the restrictions on advertising and trading to extend no more than a few hundred metres around each location’s perimeter.


However, in some circumstances, restrictions may need to extend further to ensure that designated walking routes and key transport hubs are taken into account.


This consultation does not address the timing or vicinity of the restrictions, as this will be driven by when and how Games locations are used and is the subject of ongoing operational planning. Once they have been finalised, the locations and timings of the restrictions will be set out in secondary legislation.