Visitors at the Hong Kong booth at ITB Berlin were introduced to the “Hello Hong Kong” campaign, coinciding with the drop of mask rules..
The HKSAR Government announced the dropping of the mandatory mask-wearing rule which went into effect on March 1. All visitors traveling to Hong Kong will no longer be required to wear masks indoors and outdoors and can enjoy Hong Kong’s iconic and new experiences to the fullest.
With the launch of the global promotional campaign ‘Hello Hong Kong,’ comes 500,000 free air tickets, as well as city-wide offers covering ‘Hong Kong Goodies’ visitor consumption vouchers to entice travellers to come and experience Hong Kong’s diverse appeals.
Dr. Pang Yiu-kai, Chair of the Hong Kong Tourism Board (HKTB), said: “Hong Kong is back on the map for global travellers, with more excitement to offer than ever before.
“We are extending a biggest welcome to the world through the ‘Hello Hong Kong’ campaign, inviting friends from everywhere as they return to one of the world’s greatest tourism destinations. I am confident that Hong Kong’s vibrant east-meets-west culture, together with our iconic and brand-new attractions and immersive experiences will attract travellers back for an epic, unforgettable journey.”
Chair of Airport Authority Hong Kong, Mr. Jack So, said: “These tickets were bought at the worst time of the pandemic, showing our confidence in the future of Hong Kong’s aviation industry.
“The campaign will generate a multiplier effect on boosting air traffic and enormous publicity for Hong Kong. Since the relaxation of travel restrictions and quarantine requirements for inbound travellers last year, passenger traffic at the airport HKIA has started to pick up, especially in the last quarter.
“We also have had a good start of 2023 with the resumption of normal travel with the Mainland. HKIA has always been a major international aviation hub. We are confident that passenger traffic will continue to rise.”
To entice globetrotters to embark on a long-awaited visit to Hong Kong, 500,000 free air tickets will be given away by the Airport Authority Hong Kong to different markets in phases, through three home-based carriers namely Cathay Pacific Airways, Hong Kong Express and Hong Kong Airlines, starting from March.
Most notable among the dozens of new developments in Hong Kong are M+ and Hong Kong Palace Museum at the West Kowloon Cultural District, the new sixth-generation Peak Tram, Water World Ocean Park, the new night-time show “Momentous” at Hong Kong Disneyland and enhanced waterfront promenades offering spectacular new ways to admire Victoria Harbour.
In addition, Hong Kong will host a year-round calendar of more than 250 events and festivals across 2023. Highlights include the Hong Kong Marathon, the Clockenflap music festival, Art Basel, the Museum Summit 2023, Hong Kong Rugby Sevens, Hong Kong Wine and Dine Festival, and New Year Countdown Celebrations, showcasing the dynamic and diverse appeal of the city. Hong Kong also has more than 100 international MICE events planned for 2023.