The Jamaica Tourist Board have announced that the island’s tourism industry generated $4.3 billion in 2024, whilst attracting a record 4.3 million visitors - representing an increase in both arrivals and earnings over 2023, putting Jamaica on track to achieve its 2025 growth targets.
“Our continued success is due to the invaluable support of our trusted partners,” said Hon. Edmund Bartlett, Jamaica’s Minister of Tourism.
“In 2024, growing global interest in Jamaica drew millions of visitors to our island,” he went on to say. “This visitor increase is set to continue as the island becomes more accessible than ever to global visitors thanks to highway expansions and increased hotel, air and cruise offerings.”
The Minister further explained that Jamaica’s 5x5x5 growth strategy, implemented in 2020 to attract 5 million visitors and $5 billion in annual earnings by the end of 2025, is right on track.
Donovan White, Jamaica’s Director of Tourism, added: “Already in 2025, we have seen a 12.9% increase in airline seats over the same period last year, so we anticipate this will be another landmark year for Jamaica. Especially with the return of beloved celebrations like this month’s Rebel Salute festival and an extra-special Reggae Month in February, marked by the 80th birthday of Bob Marley, there will be a lot of buzz and excitement on island.”
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston, with offices also located in Montego Bay, Miami, Toronto and London. In addition, representative offices are also in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
The country earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’, with the destination also receiving bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
