With lots of shareable, interactive and engaging experiences, daily DJ sessions, concerts, brick-building activities, music workshops, futsal, golf and yoga sessions, virtual reality trips to Denmark and much more, the pavilion is predicted to be a popular hangout.   The striking 300m2 pavilion has been designed by acclaimed Danish architecture firm Henning Larsen Architects. Its simple, light and bright expression is a reference to Nordic architecture and design and to Denmark's maritime history. The design is also inspired by Rio de Janeiro's hilly landscape and pays tribute to Brazilian architect Oscar Niemeyer.   The Pavilion was officially opened on August 2nd by the His Royal Highness Crown Prince Frederik of Denmark in the presence of members of the Danish Royal family and the Olympic Committee, President of the EOM (Empresa Olímpica Municipal), Mr. Joaquim Monteiro de Carvalho, the Danish Ambassador to Brazil, Mr. Kim Højlund Christensen, Olympic Attaché for the Danish Olympic Committee Rio2016 and President Danish-Brazilian Chamber of Commerce, Mr. Jens Olesen, and key partners of the Heart of Denmark initiative, including Henning Larsen Architects, John Mast, One Sails and Martin Professional.

The Danish Ministry of Business and Growth and VisitDenmark are co-hosting the Heart of Denmark event, which is supported and developed in cooperation with The Industry Foundation, Nordea-fonden, Realdania and Grundfos as well as 64 Danish companies and organizations. It is one of the largest Denmark branding and marketing efforts in recent years.  

Says CEO of VisitDenmark, Mr. Jan Olsen: “The Danish pavilion will provide the backdrop for a largescale Denmark promotion of Danish business, culture, sport and tourism during this year's most prestigious sports event. Denmark is a small Nordic country, relatively little known outside of Europe. Thus, we are delighted to get the opportunity to share some of the best of what Denmark has to offer across sectors, brands and products – and to showcase the country in all its finery adding to the global understanding of Danish values and creativity”.   The Danish pavilion is open to the public 3-21 August 2016 from 11am to 10pm. Admission is free.