International Community Tourism Conference and Peace Through Tourism

International Community Tourism Conference and Peace Through Tourism


The recently held International Institute for Peace Through Tourism (IIPT) International Community Tourism Conference themed: Building Communities as Businesses, was staged at Mona Visitor’s Lodge, UWI, Mona, November 12-15, 2018 in Jamaica. The four-day event commemorates 2018 as the ‘International Year of Community Tourism & Peace in collaboration with Countrystyle Villages as Businesses’ which represents 40 years of Community Tourism.

The well-organized international conference was Chaired by Mrs. Diana McIntyre-Pike, President, Countrystyle Villages as Businesses and IIPT Caribbean and Co-chaired by Mrs. Gillian Rowlands, Vice President IIPT Caribbean, Master of Ceremonies and Mrs. Valerie Dixon, VP Countrystyle Villages as Businesses. The Conference was supported by title sponsors Compete Caribbean and Caribbean Tourism Organization (CTO), representing Caribbean governments. The International Conference was presented by IIPT International Community Tourism Network in association with Countrystyle Villages as Businesses, The University of the West Indies Open Campus, Making Connections Work Ltd UK, Diaspora Connect 2022, YES Foundation, Caribbean Centre of Excellence for Sustainable Livelihoods, National Best Communities Foundation and The UWI Mona Tourism Society.

Numerous case studies were showcased and community representative presenters, some of which are mentioned here: Barbados Community Tourism Network, Lopinot Countrystyle Community Tourism Network (Trinidad), Beeston Spring (Westmoreland), Manchester Peace Coalition (An IIPT endorsed project), Treasure Beach (First Village Home of Community Tourism), Marcus Garvey & Taino Heritage (Mandeville & Resource Village), Rastafari Indigenous Village and Charles Town Maroon Village (Portland). Displays of Villages as Businesses products were represented by Orange Bay, Beeston Spring, and Kitson Town, Resource Village and others which featured Agri-tourism Arts & Craft, Wellness & Music.

Outstanding presentations were well received from UWI lecturers Dr Carolyn Hayle, Dr. K’adamawe K’nife and Professor Ian Boxill, Vice Principal UWI and Chairman Countrystyle Villages as Businesses. Compete Caribbean/Caribbean Tourism Organization shared their community-based/sustainable tourism programme for the Caribbean region. Coldwell Bankers one of the main sponsors, Charles Town Maroon Council, Treasure Beach Community Tourism displays were just a few examples on exhibit.

Dr. Louis D’Amore, Founder & President International Institute for Peace Through Tourism (IIPT) was the Opening speaker. His presence was impactful because he chose to attend the International Conference in Jamaica instead of the highly acclaimed World Travel Market in London.  Days before the IIPT International Community Tourism Conference, Jamaica Tourism Minister, Hon. Edmund Bartlett was awarded the International Institute for Peace through Tourism (IIPT) “Champions in Challenge” Award honoring leaders who have overcome exceptional challenges exhibiting leadership in their words & deeds on November 8, 2018 in London.

Dr Luz Longsworth, Pro Vice-Chancellor and Principal of the UWI Open Campus gave the official welcome to the Conference where she shared their commitment to community tourism in partnership with the Countrystyle Academy for Community Tourism (ACT) with the Community Tourism Hospitality Entrepreneurship training programme and other initiatives for educating communities in Jamaica and the Caribbean region.

The Conference Welcome Reception was sponsored by Spanish Court Hotel in Kingston, which featured Theo Chambers, CEO, Panacarib Business Solutions and guest speaker Alexander Pike, General Manager, the new R Hotel in Kingston who shared the proposed Community Tourism programme for Kingston.

Community Tourism pioneer, Diana McIntyre-Pike’s opening statement called on communities to become independent through entrepreneurship, education and training.  Community lifestyle experiences, ‘pick a project and ‘adopt a project’ adds value to visitor experiences. “People don’t want something set up for visitors, they want to enjoy us as Jamaican people.” She continued in saying “this conference was an important one to show the economic benefits of developing rural and urban communities as businesses to promote and attract investment opportunities for local entrepreneurs in their own environment through training and education, which we can provide from the Academy for Community Tourism (ACT) in partnership with the UWI Open Campus.”  She concluded in thanking the UWI Open Campus for granting the Community Tourism Hospitality Entrepreneurship training programme accreditation by UWI Open Campus.

During the early part of his speech, Dr. D’Amore took the opportunity to highlight Diana McIntyre-Pike’s illustrious achievements in Community Tourism, reflecting on how she branded ‘community tourism’ along with her late Community Tourism partner Desmond Henry. He spoke of her numerous awards totalling over 30 some which include appointment by the Jamaican government to the Order of Distinction for Tourism and Community Service, Virgin Holiday Responsible Tourism Award at World Travel Market for the Best Personal Contribution to the world jointly with TUI and IIPT Lifetime Achievement Award.

The Man of Peace, Dr. D’Amore, recounted a history of wars and conflict on the planet noting “as of 2015 there were 50 ongoing conflicts in the world and it is estimated that 90% of current war casualties are civilians, the majority of whom are women and children”. Led by the conviction of no more wars, Dr. Amore has passionately engaged in activities to increase peace parks with the goal of 2000 international peace parks circling the earth by Nov. 11, 2020. Over the years, IIPT has continued to dedicate peace parks as a legacy at international conferences. He highlighted when Mandeville Jamaica became the first IIPT Peace Town with the first Peace Park in the Caribbean in 2013, along with Treasure Beach as the first IIPT Peace Village and Peace Park.

In conclusion, D’Amore left the audience with this thought: “The tourism industry with its global presence has the potential to help preserve the world’s biodiversity as an integral part of God’s creation to facilitate the connection and positive interaction among all of God’s children particularly through Community Tourism.”

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