Jamaica’s Minister of Tourism, Hon. Edmund Bartlett (right) led discussion with Reggae Sumfest organiser and CEO of Downsound Entertainment, Joe Bogdanovich (left) about this year’s staging and the future of the festival.
Mr Bogdanovich shared that he and his team are considering taking the Reggae Sumfest brand into overseas markets, creating an additional pull factor for visitors to Jamaica. In keeping with this, Minister Bartlett emphasized that as Sumfest’s strategic vision becomes clearer, the Ministry would be better positioned to plan and provide support towards the festival’s success.
Minister Bartlett and Mr Bogdanovich were joined by a team from the Ministry of Tourism and its public bodies, which included Executive Assistant Tricelle Powell, Advisor Paige Gordon, Director of the Tourism Linkages Network Carolyn McDonald-Riley, Jamaica Tourist Board (JTB) Communications and Public Relations Manager Fiona.
