Head to Sweden this 'Midsommar' to celebrate the longest day of the year with independent tailor-made tour operator Best Served Scandinavia and join the country's biggest festival apart from Christmas. Taking place on 25th June, the festival is often regarded as the best part of the year. In a country with such dark winters and relatively short summers, the light and the warmth of summer is certainly cause for celebration. Most Swedes head to the countryside with friends and family and come together to make flower garlands and dance around brightly decorated maypoles. A traditional Swedish meal of herring, roasted meat, potatoes and fresh strawberries is often served with the party going on late into the night.
For a first-hand experience of the celebrations, Best Served Scandinavia offers a number of itineraries including a self-driving holiday taking in the scenic countryside of Gothenburg and the West of Sweden and a visit to Swedish Lapland where the midnight sun and iconic Treehotel can be enjoyed.
Under the Midnight Sun is an itinerary which makes the most of the remarkable long days when the midnight sun hovers above Swedish Lapland. Two of Sweden's unique hotels feature with three nights at the secluded Brandon Lodge offering stunning views over the Bay of Bothnia and the beautiful Lulea archipelago and one night at the distinctive, award winning Treehotel, set high in a beautiful pine forest, 60 kilometres south of the Arctic Circle.