The campaign calls on British shoppers to show their support by buying something from the stylish 2016 Fashion Targets Breast Cancer collection. The exclusive range is hand-picked from some of the high-street’s best loved retailers, including Marks & Spencer, Debenhams, River Island, Topshop, Laura Ashley, Simply Be, Hush, The Fold, SVP and Blow Ltd.
Every item in the range carries a minimum 30% donation* towards Breast Cancer Now’s pioneering research, throughout the six-week campaign.
Money raised by Fashion Targets Breast Cancer will be donated directly to Breast Cancer Now, the UK’s largest breast cancer charity, to fund its ground-breaking research into the disease and help it to reach its target that, by 2050, no woman will die from breast cancer.
Mario Testino OBE, world renowned fashion and portrait photographer, said: “When I was asked to photograph Fashion Targets Breast Cancer’s original faces, Naomi Campbell and Kate Moss, to mark its 20th anniversary I couldn’t say no. Sadly, we have all been affected by cancer at some point in our lives and there is nothing worse than knowing that a woman close to your heart has breast cancer. That is why this campaign is so important. We know that when we join together we can achieve great things; the last twenty years of Fashion Targets Breast Cancer has shown us this. We must continue to stand together, for the next twenty years and beyond, to raise more money for crucial research that will ultimately save lives now and in the future.”
Model Kate Moss, said: “It’s great to be returning to support Fashion Targets Breast Cancer on this very special anniversary year. Since its UK launch in 1996, when I first appeared in the campaign poster, Fashion Targets Breast Cancer has gone on to impact so many lives by funding vital research into this devastating disease.’’
Model, actor and activist, Naomi Campbell, said: “I never could have expected back in 1996 that I would go on to experience first-hand the harrowing effect this disease can have on individuals, families and loved ones. For the last twenty years Fashion Targets Breast Cancer has united us all – scientists, models, designers, mothers, photographers, retailers – as a powerful force against the disease. That’s two decades of incredible support for cutting-edge breast cancer research and it’s vital that we don’t stop now. With 2016’s campaign, I’m honoured to stand with people across the UK, united in our belief that, together, we will win this fight.”
Originally founded by Ralph Lauren in the US in 1994 after he lost a close friend to the disease, Fashion Targets Breast Cancer hit the UK in 1996. Since then it has developed an unmistakable identity and voice – a declaration of the power of fashion, charity and womanhood.
Over the last two decades the campaign has benefitted from the support of some of the biggest names in fashion, including Claudia Schiffer, Elle Macpherson, Kylie Minogue, Georgia May Jagger, Sienna Miller, Lily Donaldson, Twiggy, Yasmin le Bon and Abbey Clancy. Behind the camera, celebrated photographers such as Ellen von Unwerth, Patrick Demarchelier, Rankin and Simon Emmett have lent their creative vision to the campaign’s striking look.