Kingswinford-based company Altodigital has announced it will be delivering presents to more than 1000 children at seventeen hospices across the UK this Christmas. Spearheaded by Altodigital CEO James Abrahart and his wife Jacqui, the initiative is now in its fifth year and this year will see 1200-1500 brand new toys sent out to hospices across the country.

In addition to those children in hospices, the local office and technology provider will also be teaming up with Wolverhampton charity Promise Dreams to send out presents directly to the homes of 80 seriously or terminally ill children.

The West Midland’s firm will send each hospice three large boxes full of unwrapped presents to enable staff and parents at the hospices to pick the toys which best suit each child. However, to ensure the hospices have everything they need to make the occasion special without putting a drain on their resources, in addition to the presents, they will also receive wrapping paper, gift tags and Sellotape, as well as a CD of children’s Christmas carols.

Each hospice will receive a large variety of boys, girls and unisex toys and games for all age ranges and developmental needs. This year’s selection ranges from board games and puzzles to building blocks and sensory items.

This year’s chosen hospices cover the breadth of the country, including in the local Midlands area, as well as Wetherby, Essex, Carlisle, The Wirral and London.

James Abrahart, CEO, Altodigital said: “This initiative is something that everyone at Altodigital loves to be involved with - from picking the gifts to choosing the hospices that will receive them, everything is done in-house. The number of hospices we work with has grown over the last few years and this year we’re sending out more presents to more hospices than ever before.

“It’s great to know that we’ll be putting a smile on the faces of some very brave and deserving children this Christmas. Those hospices that receive surplus toys are encouraged to pass these on to visiting siblings so that the whole family can join in with the festivities. The children and their families go through such a tough time, so the least we can do is try to make the festive period as special as possible.”

All presents will be delivered by the first week of December to ensure that the hospices receive them in time for their Christmas parties.