LeBron James, one of the most iconic figures in modern sports, has made history once again - this time in the toy aisle.
Mattel has announced the release of a new Barbie in Mr James' likeness, making him the first professional male athlete to be honoured as a Ken doll. "We are excited to bring fans a new presentation of Ken," said Krista Berger, Mattel's senior vice president of Barbie.
She said the doll celebrates "LeBron as a role model," his ability as an icon to transcend culture and set a "positive example for the next generation."
The doll features the Los Angeles Lakers basketball player in his pre-game fashion and reflects his height - it's an inch taller than the standard Ken doll. In reality, the athlete is 6ft 9in tall.
The new doll comes as the company is facing financial uncertainty amid President Donald Trump's escalating trade war with China, where just under 40% of Mattel's production is based. On Wednesday he announced that tariffs on goods from China would increase to 125% - accusing Beijing of a "lack of respect" after it retaliated and said it would impose tariffs of 84% on US imports.
Mattel has said it may have to increase prices and possibly implement changes to its supply chain. Consumer and business groups in the US have warned that the tariffs may disrupt supply chains and lead to higher prices.
