Everyone deserves expert care and support at the end of life, which is why Marie Curie is calling on everyone across the West Midlands to go yellow and fundraise in wonderful and wacky ways this March, to support its Great Daffodil Appeal.

Fundraising events such as a yellow dress up day at work, or a yellow themed bake sale, help Marie Curie’s care and support reach every mum and dad, every brother and sister, every partner or friend, everyone – whatever the illness. The Great Daffodil Appeal encourages everyone to wear their iconic daffodil pins and donate to the end-of-life charity through the month of March to help Marie Curie deliver its expert end of life care and support.

Marie Curie's flagship fundraiser, supported by headline partner Superdrug, raises much needed funds for Marie Curie Nurses and healthcare professionals to provide expert support and hospice care at its hospice in Solihull. It also funds the charity’s free support line and webchat, which is available to anyone with an illness they’re likely to die from and those close to them.

It offers practical and emotional support on everything from symptom management and day-to-day care to financial information and bereavement support. Marie Curie is dependent on public donations and last year supporters helped the charity provide direct care to more than 44,200 people across the UK via its nine hospices including Solihull and through overnight nursing care in people’s own homes.

Samuel Murphy, Marie Curie Fundraiser for West Midlands, said: “We’re looking to paint the West Midlands yellow this March and need everyone to help us and get involved by hosting dress up days, bake sales, or any other fun and colourful fundraising events they can think of.

“We’re now in our 38th year of the Great Daffodil Appeal but every year we are overwhelmed by the creativity and dedication of our wonderful supporters who fundraise for us. By going yellow and fundraising for Marie Curie’s Great Daffodil Appeal, West Midlands locals will be helping us to deliver vital services to those people with any illness they are likely to die from and their loved ones.

“If you’re interested, we’d love to hear from you, after all, yellow is the new black.” The Great Daffodil Appeal encourages people to donate and wear a daffodil to support the charity so they can help people with any terminal illness and their families. 

Right now, 1 in 4 people don't get the care they need at the end of life. With your support, we can help ensure everyone gets the end-of-life care and support they need. Marie Curie is the UK’s leading end of life charity.   

The charity provides expert end of life care for people with any illness they are likely to die from, and support for their family and friends, in our hospices and where they live.  It is the largest charity funder of palliative and end of life care research in the UK, and campaigns to ensure everyone has a good end of life experience. Whatever the illness, we’re with you to the end.   

Superdrug is the headline partner for the Great Daffodil Appeal in 2024. You can also pick up a daffodil pin in any Superdrug store this March and help ensure everyone gets expert care and support right to the end.