Midlands Dread Working Week

Midlands Dread Working Week


5.06pm on a Sunday afternoon has been pinpointed as the official time that the nation’s FOMM (Fear of Monday Morning) kicks in, with women feeling it earlier at 4.42pm and men at 5.24pm, according to research by CafePod Coffee Company.

Come Monday morning, it seems that Brits are so tired they have adopted some unusual ways of waking themselves up, with many sleeping with their curtains open, having a cold shower, walking around naked or booking an early delivery to force themselves out of bed. While these are the more wacky ways to get going in the morning, the most common are getting dressed straight away so you can’t get back into bed, having a strong coffee and setting your alarm clock at maximum volume. Bristol dread the alarm going off in the morning (58%), followed by Nottingham (49%), Edinburgh and Newcastle (48%). Surprisingly, Oxford dreads alarms least, with only 26% noting it as the worst thing about mornings.

Brits are adopting a range of tactics to help them get through the working week. The poll of 1, 500 UK adults by CafePod identifies the top 25 things that most help us to keep going throughout the day, with the top three being; having something to look forward to after work (26%), thinking about what’s for dinner (21%) and looking at holidays online during work (14%). Not surprisingly, chocolate (28%), coffee (33%), social media (21%) and regular snacks (21%) are our top survival tactics, although Bristol takes pleasure in the small things to get through to the weekend (63%).

The research from CafePod also reveals the top 15 things that we’re most thankful for during our working week:

  • Pay day                                                                                                                          48%

  (Respondents from Nottingham were most thankful for pay day during the week)

  • Finding a fiver in your purse/pocket                                                                        37%
  • People using common sense                                                                                     30%
  • Coffee                                                                                                                            29%
  • When that child stops screaming, in the shop/ cinema/ plane                          27%
  • When it stops raining                                                                                                  22%
  • Finding that last spare toilet roll                                                                              18%
  • When your phone battery’s about to die & your friend has a charger             18%
  • Having an umbrella in your bag when it unexpectedly starts raining               17%
  • When the trains are on schedule                                                                             15%
  • When a bad film or song ends                                                                                  15%
  • Getting a seat on the Tube                                                                                        10%
  • When your friend splits up with a partner you didn’t like                                   9%
  • Your alarm clock waking you up on time                                                                8%
  • When the puddle splashes somebody else                                                            8%

Peter Grainger, Co-founder of CafePod, comments:

“Our research shows the challenges that people are under these days and the creative range of tactics we are using to keep going and survive our fast-paced lives. Today we’re excited to launch our Live Fast. Drink Strong campaign which is centred around our mission to provide coffee lovers with an exciting choice of strength-based coffees to enjoy at home.”

The five most popular productivity boosters at work are listening to your favourite music, having a strong coffee, ticking off your to do list, regular snacks and inspiring colleagues, with the top three things people most dread about the week ahead being feeling skint (42%), stuck in a rut (29%) and the daily grind of the commute and domestic chores (23%). However, come the end of the week 82% of Brits admit to treating themselves to something, whether that be leaving work 10 minutes early, buying a nicer lunch or going for a mini-pamper during lunch break.

The research was commissioned to mark the launch of independent challenger brand CafePod’s “Live Fast. Drink Strong” campaign.

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