In the Caribbean Tourism Organization’s “From the Sea Suite to the Big Apple” video series, Rosetta West-Gerald, CEO of the Montserrat Tourism Authority, shares her deep-rooted connection to the region — shaped by its lush landscapes, rich history, vibrant culture and warm, resilient people.
For her, the Caribbean is not just a destination but a way of life. She highlights Montserrat’s efforts to ensure long-term sustainability through its Community Environmental Stewardship Program, which educates both residents and visitors on the importance of protecting the island’s natural resources.
The program is part of a broader vision to preserve the environment while reinforcing the Caribbean’s identity and appeal. West-Gerald calls on the region to remain united in how it shares its stories, promotes its brand, and builds a sustainable future.