Visit Nayarit Tourism has become the Official Tourism Destination of the Los Angeles Lakers, aiming to attract NBA fans to Nayarit, in Mexico.

This historic partnership will promote Nayarit to Lakers fans, tapping into the growing trend of sports-related tourism. Juan Enrique Suarez del Real Tostado, Nayarit’s Minister of Tourism, expressed excitement about the collaboration with the Lakers, noting the team's prestigious brand and its potential to boost Nayarit as a premier travel destination.

Los Angeles remains a top travel source for Nayarit, with 3-4 daily flights into the Bay of Banderas Airport. The Lakers partnership offers extensive visibility for Nayarit in the LA market, featuring branded spaces in Crypto.com Arena, on-court promotions, and broadcasts.

Nayarit will also reach fans through social media engagement on the Lakers’ Instagram and unique in-arena experiences, such as hospitality and ticketing opportunities, further connecting Lakers fans with the Mexican destination. With this announcement, Nayarit solidifies its reputation as a top destination for sports enthusiasts and tourists, marking a significant milestone as the first NBA-affiliated travel destination.