Businesses offered the chance to become the official sponsor of the region’s popular cycle hire scheme
Major businesses and corporations are being offered the opportunity to become the official sponsor of the region’s popular new cycle hire scheme. Initially launched in March, West Midlands Cycle Hire is already set to be the UK's biggest outside London once the roll out of its 1,500 bikes is completed later this year, but has the potential to grow even further with the backing of a corporate sponsor
Around 1,000 bikes are currently available for hire and there have already been nearly 100,000 journeys made by people across the region. Following a competitive tender process Transport for West Midlands (TfWM), which is part of the West Midlands Combined Authority (WMCA), has appointed PHAR Partnerships as its exclusive agency with a brief to secure a sponsor.