‘Bake Off effect’ doubles value of British kitchens
The value of British kitchens and items contained in them has doubled over the last three years, according to leading rural insurer NFU Mutual. The rise is attributed in part to the popularity of television shows such as The Great British Bake Off, which began in 2010 and kick-started the nation’s love affair with baking at home. The data comes from claims submitted to NFU Mutual after fires caused by kitchen equipment.