Diversity marketing making dollars and sense
The Caribbean could be losing billions of dollars in tourism revenue by not fully harvesting the enormous value of diverse markets in North America and beyond.
Historically underrepresented African American, Asian American, Caribbean American, Hispanic American and other markets present a wealth of opportunity to reap rewards for the region, and 2023 is a good time to refocus on growing demand for a Caribbean travel experience among these populations and meeting their expectations once they arrive on our shores.