BBL appoints its new Commercial Director
The British Basketball League (BBL) have announced the appointment of Elliot Stein as the League’s new Commercial Director. He joins the BBL with exceptional experience within the sports business sector, having most recently held the position of Director of Business Development at B+A. During this time he cultivated relationships with clients such as Nike, Pinterest, Foot Locker, Ubisoft, Meta and many more, where Stein was intrinsic in generating new business and increasing revenue.