Qatar Duty Free (QDF), owner and operator of all retail and catering outlets at Hamad International Airport in Doha, unveiled Souq Al Matar – an experiential mixed retail and dining concept – at a grand opening event attended by QDF’s leadership, VIPs, international and local media, and KOLs.
Souq Al Matar – matar being the Arabic word for airport – is a traditional Qatari Souq located in the North Node terminal of HIA, featuring seven shops and two restaurants. The concept was developed in collaboration with award-winning architect Mr. Ibrahim M. Jaidah, who is renowned for delivering world-class architectural projects in Qatar such as the Al Thumama Stadium.
Delivering a ‘sense of place’ experience, Souq Al Matar recreates the bustling energy and aesthetics of Qatar’s iconic traditional markets. Wicker woven ceilings, arched doorways, wooden-framed windows, and numerous other decorative details deliver an immersive and culturally resonant Souq experience.
Strengthening the space’s celebration of Qatari heritage, a dhow boat is displayed centre-stage, paying homage to the maritime trade which thrived in the country and had a strong association with the markets. Throughout the first week of the Souq’s opening, customers can explore a range of captivating cultural experiences showcasing traditional craftsmanship, including live basket-weaving demonstration and Sadu weaving – a traditional practice which combines geometric patterns with vibrant colours which hold cultural motifs.
In addition, greeters will welcome guests in traditional Qatari attire, serving Arabic coffee “gahwa” and dates as serving gahwa and dates signifies hospitality and generosity in the Qatari culture. Visitors can also see skilled artisans tailoring the Bishit – a traditional men’s robe – and Henna artists creating stunning designs on women’s hands.
At the opening event, a Naham group performed “sea music”, a tradition that pearl divers practiced for encouragement and entertainment during their trips. In addition, an orchestral performance combining melodies from the past and the present composed by renowned Qatar composer and songwriter Dana Al Fardan was performed.
Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, said: “Our goal has always been to ensure that the travel experience at Hamad International Airport remains one of the best in the world. Souq Al Matar brings a whole new dimension to passengers, where they can shop, dine, and experience a taste of Qatar without having to leave the airport.
“We have once again raised the bar of what the airport experience can aspire to be, making it a part of the cultural experience itself, not just a transit hub.” Qatar Duty Free Senior Vice President, Mr. Thabet Musleh, stated: “Souq Al Matar underlines that, at Qatar Duty Free, we not only have something for everyone, we have something truly unique.
“This a first-of-its-kind experience in an airport - a truly original concept that goes beyond ‘Sense of Place’ to deliver ‘transit tourism’, bringing Qatar directly to travellers. The execution emphasises our exceptional attention to detail and service, further cementing Qatar Duty Free as a true leader in airport retail and catering.”
Arab Engineering Bureau and IJAE Group CEO & Chief Architect, Mr. Ibrahim M. Jaidah, added: “With the conceptualisation of Souq Al Matar, my goal was to take guests on a journey through a vibrant and enchanting Souq, much like they would experience when visiting Qatar. Designed with traditional Qatari architecture to evoke a warm and hospitable atmosphere, Souq Al Matar truly immerses passengers in a rich cultural experience.
“We invite all passengers to visit the Souq to engage in an authentic Qatari encounter while they travel.”
