IBTM World is the premier global event for the business events and experiences industry.
Tailored by event organizers for event organizers, the event attracts over 12,000 exhibitors, buyers, and attendees for a dynamic mix of business, learning, and networking.
The theme for IBTM World 2024 is "People. Power. Potential." Whether you’re a corporate planner, an experience designer, a technology provider, or an association member, the core belief uniting all participants is that success thrives on human connections.
In a rapidly evolving technological landscape that promises endless possibilities to enhance every facet of the event experience, IBTM World equips attendees with cutting-edge digital tools. These tools help exhibitors and visitors measure performance, gather leads, and make informed decisions to maximize their time at the event.
New features for IBTM World 2024 include:
- Exceptional Experiences:A showcase of innovative strategies to help event professionals and in-house marketers create experiences that drive business growth.
- The Human Rights Advocacy Forum:An invitation-only forum addressing the critical issue of human rights within the industry. This meeting will gather senior leaders, politicians, policymakers, industry associations, and academics to deepen the conversation around human rights advocacy.
- Hotel Pavilion:A new addition this year, dedicated to independent hotel companies and small groups showcasing their offerings in a setting reminiscent of a luxury hotel.
The event will kick off with a spectacular welcome party on the first night, open to all attendees, celebrating IBTM World’s 20th anniversary in Barcelona. The anniversary festivities will also feature pop-up shops with regional crafts, delicious tapas stalls, and much more across the fairgrounds.
The 2023 edition of IBTM World set a new record, with over 2,250 exhibitors from more than 150 countries, over 4,000 buyers, and over 132,000 business connections made.
Stay tuned for more details on what to expect from this year’s event, including special celebrations marking 20 years of IBTM World in Barcelona and the 37th year of the event’s history.
