Last year, Rotary Watches partnered with Prostate Cancer UK to launch the hugely successful 1IN8 watch, a limited edition timepiece that drew attention to how 1 in 8 men will be diagnosed with prostate cancer in their lifetime. Now, Rotary Watches is proud to introduce the next chapter in its two year partnership with the UK’s leading men’s health charity: the Limited Edition 1IN4 watch.
1 in 4 Black men will be diagnosed with prostate cancer in their lifetime, a shockingly high number. To raise awareness that Black men face a higher risk of prostate cancer, Rotary Watches has designed the Limited Edition 1IN4 watch in collaboration with property expert, writer and TV presenter Kunle Barker.
With only 1,000 pieces made, Rotary will donate 10 percent + VAT from the sale of every 1IN4 watch to Prostate Cancer UK, which will go towards helping more Black men understand their prostate cancer risk and what they can do about it.
Kunle says, “Since my dad’s diagnosis, I no longer take my health for granted. I also now want to make more men aware of their health and risks of prostate cancer, and encourage them to see their GP if they have any worries or concerns about the disease.
“Don’t be shy or embarrassed - think of the bigger picture. Catching prostate cancer early will only benefit you in the long run. I’m really happy that we’re getting a positive message out there through the Rotary x Prostate Cancer UK Limited Edition 1IN4 watch and encouraging more Black men to speak to their GPs about prostate cancer.”
The Limited Edition 1IN4 is available to pre-order now at rotarywatches.com, on sale in October
