The St. Lucia Tourism Authority is planning a new series of virtual global roadshows for the travel trade in readiness for the easing of travel restrictions later this year.

Aimed at travel agents and reservation staff in the main source markets - the US, the UK and Canada - the three events come as vaccination programmes are underway and holidaymakers are looking ahead to when they can travel abroad again.

The global roadshows will be different from webinars as they go a step further in recreating a fam trip experience online. Participants will get a close-up perspective of Saint Lucia’s hotels, activities and landscape to show what makes it a compelling destination for visitors.

Hosted live by the sales team in Saint Lucia with market representatives on hand to answer questions and provide specific information, the roadshows are a fun and interactive way to update and inform agents who sell holidays in the Caribbean.