The Coca-Cola London Eye has been selected by the largest travel community on social media – Beautiful Destinations – as the number one most liked landmark in London captured by the Beautiful Destinations team. With more than 9 million global followers and 6,000+ posts, the Coca-Cola London Eye has beaten iconic sights including Big Ben, Tower Bridge and Oxford Street to claim the number one spot with more than 750k likes. The best performing London Eye post has received 255k likes and ranks #40 out of all @beautifuldestinations posts on Instagram.
Overall, London is ranked within the top four most-liked destinations tagged with #BDTeam on Instagram including Saxony, Paris and Santorini as places that most inspire. This hashtag became popular among travel creators during Beautiful Destinations' World's Coolest Job search last fall, now totalling nearly 140,000 posts.
Beautiful Destinations is a media company that seeks to make the world a better place through the sharing of authentic, inspirational and immersive travel stories. Since 2012, we've built the largest travel community on social media with over 15 million followers in 180 countries, who turn to us daily on Instagram, Facebook, Snapchat, YouTube and Weibo. Everyday, we produce and curate content that showcases the beauty of the world and inspires people to travel.
