The online ‘JAPAN STORE’ will pop up in physical form at MCM Comic Con at NEC Birmingham on 1st – 3rd December. 

Comic Con Brimingham is a three-day event celebrating all the fandoms we love. From gaming and anime, to collectibles and memorabilia. 

This year ‘JAPAN STORE’ will be offering a range of authentic Japanese products and artisanal goods and will be introducing new products such as hot sauce, corn soup, aojiru (healthy green juice) and gaming software. The JAPAN STORE is an online store on and offers authentic Japanese products made by Japanese companies and artisans.

This is a joint initiative by Amazon and the Japan External Trade Organisation (JETRO). Amazon through the JAPAN STORE is enabling Japanese sellers to explore new sales channels and expand their business beyond Japan while also providing opportunities for customers in the UK to conveniently shop for high quality Japanese products on

The stand features a wide variety of products straight from Japan including Japanese sweets and Snacks, Japanese traditional homeware and tableware as well as kimono and cosmetics.Visitors are invited to see, touch and taste these amazing products and support independent makers from Japan. 

Do not miss your chance to pick up some authentic Japanese goodies in the centre of Birmingham this December!