Specialist travel insurance comparison site, Medical Travel Compared has analysed which 2021 holiday destinations those in the West Midlands have been searching for on Google and identified that the far-flung aspirational beach settings of The Maldives is the most searched for.


There is a clear north vs. south divide when you compare the preferred dream beach location, with those in the North of the UK and Northern Ireland picking Mexico as the most wanderlust-worthy destination, while searches for The Maldives dominate in the south.


The UK’s most searched-for holiday destinations for 2021:

  1. The Maldives
  2. Mexico
  3. Bali
  4. Dubai
  5. Thailand
  6. Turkey
  7. Barbados
  8. Greece
  9. Jamaica
  10. Cuba


A survey of over 3,000 UK travellers conducted by the travel insurer earlier this year found that four in five of us (83%) feel optimistic about travel next year and it’s clear to see Brits are using this time in lockdown to research next year’s aspirational getaway.

Tommy Lloyd, Chief Product Officer at Medical Travel Compared comments: “As a nation we’ve seen a huge rise in demand for staycations since the Coronavirus pandemic, but our research reveals that people are longing to experience the world. It’s great to see that travel confidence for 2021 is high and Britons haven’t lost their wanderlust despite the various lockdown and quarantine measures currently in place.

“Our research shows that Brits are keen to visit destinations that are not currently on the UK’s quarantine travel-free list. We ask the British Government reviews travel guidance for all destinations to see if any countries on the long-haul list can be added safely.”