This week the UK's number one holiday company, Thomson, became the world's biggest travel company, TUI, bringing six decades of experience and knowledge to an aligned, global brand with the unique capability to offer unrivalled choice and flexibility.
To mark the transition TUI has unveiled a ground breaking new prototype that reveals how customers could be using their subconscious to choose holidays in just a few years' time.
Developed exclusively by world leaders in the field of facial coding and emotion measurement, Realeyes, the futuristic 'Destination U' prototype is a first of its kind, innovative way for holidaymakers to choose a trip that matches their emotional needs. It uses sophisticated facial coding and emotion measurement technology to trigger imaginations and tap into the subconscious. A unique algorithm computes every subtle facial response to a rapid series of evocative moving images of destinations and experiences, and uses that data to calculate a 'perfect holiday' prescription.
