Collectively, dog owners in the UK would pay over £300m on top of the price of their hotels, if it meant they could bring their dogs with them, new research¹ from Best Western Great Britain has revealed.

The survey of 2,000 adults found that the average dog owner would be prepared to pay an additional £15.96 on top of their hotel costs in order to bring their dog along with them. More than one in six (18%) would pay more than £20, while one in ten (10%) UK dog owners would pay over £30. With around one in three (29%) people owning a dog, this means that across the nation, dog lovers could be contributing an extra £304,606,593 to the hotel industry².

The study by Best Western Great Britain explored the population’s holiday preferences, and the lengths they would go to in order to make their getaway perfect.

It was revealed that a staggering one in seven (14%) dog owners in the UK would rather go on holiday with their dog than their partner. The figure drops slightly among more established couples, however more than one in ten (12%) married Brits would still rather holiday with their hound.

They may be man’s best friend, but the survey revealed that it is women who are most likely to feel this way, with 15% saying that they’d prefer to go away with their dog, compared to just 12% of men.

With British tourists clearly so keen to take their dogs away on holiday, Best Western Great Britain recently launched its search for the best holiday pictures of dogs across the country.