Warwickshire County Cricket has secured a new commercial package with Kellogg’s to have official partnership status for its breakfast cereal and cereal bar brands, as well as the Official Crisp Partner for its Pringles brand. As part of the two-year partnership Kellogg’s will receive exclusive supplier status for its Square’s and Crunchy Nut cereal bars, cereal to go packs and Pringles crisps to be sold from Edgbaston on match days. The products will also be offered by Edgbaston’s conference & events division at functions throughout the year.
Gareth Roberts, Commercial Director at Warwickshire CCC, said: “Kellogg’s and Pringles are two consumer brands that are celebrated around the world. It’s fantastic to secure these new supplier partnerships for our customers.
Edgbaston has a huge summer ahead, with the Investec Ashes Test Match in late-July and NatWest T20 Blast Finals Day in August. But we have also secured a strong programme of international cricket until 2019 and it’s great that Kellogg’s are keen to be part of the offering at Edgbaston during this period.”
A Kellogg’s spokesperson said: “We are delighted that Kellogg’s products including Pringles will be available at Warwickshire county cricket club, they are the perfect snack to enjoy when you are watching a big game so it is a great fit.”