West Midlands Metro tap and go mobile ticketing launches with discount offer

West Midlands Metro tap and go mobile ticketing launches with discount offer

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The cost of a four-week West Midlands Metro tram ticket is being cut by £4 to celebrate the launch of the Swift on Mobile smartphone app.

Android smartphone users with Google Pay can now buy and save their tickets using the Swift on Mobile app. They simply tap their phone on the tram conductor’s ticket machine and therefore no longer have to carry a separate Swift card.

As an incentive to use Swift on Mobile, customers that buy four-week Metro tickets will only pay £70, instead of the usual £74 price. Those using Swift on Mobile to buy Metro day tickets will also save 10p per day.

West Midlands Metro is the first public transport service in the UK to allow passengers to save an ITSO-enabled ticket on Google Pay. This is now available to all travellers following a limited trial in the autumn.

Transport for West Midlands (TfWM), part of the West Midlands Combined Authority (WMCA), has worked with Google Pay and smart ticketing specialist ITSO Transit Hub on the new service.

TfWM is also working with technology partners and bus and rail operators to bring Swift on Mobile to more forms of public transport. The ultimate aim is to provide seamless tap and go ticketing across the region’s public transport network.

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