The football World Cup takes place every four years, and the 2022 competition kicks off in Qatar in 150 days with dozens of London venues having already registered ticketed events on DesignMyNight (part of Access Hospitality and the UK's largest discovery platform for venues and events)


Commenting on the high interest, DesignMyNight Booking Partner Tom Saunders said: “DesignMyNight is unrivalled when it comes to SEO around the World Cup, ranking #1 on Google in London and more than 10 other major UK cities for over 20 crucial keywords including 'where to watch the World Cup 2022'.

“As a result, we are seeing incredibly high levels of engagement on DesignMyNight and The Bedford in Balham, London has already sold nearly a fifth (18%) of its total capacity through the site for the men's World Cup, which starts on 21st November. The tournament scheduling has changed this year with matches played in our winter and, with reports of fewer fans than normal travelling to the Middle East host, more supporters will want to secure the best seat in the house to cheer on their teams in venues across the capital.

“Whereas supporters can usually watch the games live at outdoor fan zones, the timing of this year's World Cup means that more people will be looking for an indoor venue, so demand is certain to grow as the tournament gets nearer with World Cup searches up 30% in June compared to May. Our advice to fans is to plan ahead and get their reservation locked in before it's too late.”

Tom Peake, co-owner and founder of Three Cheers Pub Co, which runs The Bedford in Balham added: “We have an army of loyal football fans at The Bedford, so we knew we had to be well prepared when it came to the World Cup. We were also very aware that it was Christmas party season, and we wanted both groups of revellers to celebrate in harmony.

“As such, we have created a variety of ticket options to suit each kind of spectator. From those who like to plan in advance, including ordering food and drink, to those who love a seat in our epic Club Room with its unrivalled atmosphere, to those who just want to turn up on the day.

“It has worked incredibly well so far. Fingers crossed our home nations' teams do just as well!”