Staff and volunteers from Alzheimer’s Society embraced the UK’s first ever Cupcake Day, in association with woman&home on Thursday 16 June, with a touch of confectionery mimicry. They chose to support Cupcake Day through the commission of cupcakes that resembled a local landmark and settled upon the iconic design of Birmingham Bullring. Everyone is encouraged to bake, sell or buy cupcakes at events up and down the country. The Bullring cupcakes were created by Kiss Me Cupcakes and were marvelled at and devoured in equal measure. From organising a sale at a school to hosting a get-together at the weekend, it’s easy to get involved. Every cupcake sold will help Alzheimer’s Society find a cure for dementia, fund vital services and campaign for the rights of people with dementia. £60 would pay for a dementia research-focused blood test, £20 would pay for someone to attend an Alzheimer’s Society Dementia Café for a month.
James Dixon, West Midlands Media Officer for Alzheimer’s Society said: “Cupcake Day is a fun, accessible way for people to fundraise in order to tackle dementia. I loved the look of our Bullring cupcakes and I am eager to see what people get up to in celebrating the day along with how they put a spin on the traditional cupcake design.”
You can sign up at cupcakeday.org.uk for a free Cupcake Kit and discover how to bring your own unique style to the table. Alzheimer’s Society is encouraging all bakers to share pictures of creations using #CupcakeDay on Twitter and Instagram.
The gauntlet has been laid down and the challenge is open to the general public to see what sort of creative ways people will embrace Cupcake Day 2016. Can you top our landmark Cupcakes?
