Birmingham is in the midst of a monumental weekend in its cultural calendar, with Black Sabbath’s final live performance set to anchor a wave of activity expected to generate up to £20 million for the local economy.
The legendary metal pioneers return to their hometown today for their 'Back to the Beginning' gig at Villa Park - one of several huge events taking place in Birmingham this weekend. With England v India at Edgbaston, ELO at the Utilita Arena, the Colmore Food Festival, and Billy Ocean at the NEC, it means that more than 200,000 extra people could be in and around the city centre across the weekend.
Thousands of metal fans are due to descend on Villa Park with the gig featuring dozens of huge names from the industry across the day. Earlier this year, Sharon Osbourne declared Birmingham as the "home of metal" - and it was where the band was formed - in 1968 – with Ozzy Osbourne, Tony Iommi, Geezer Butler and Bill Ward all growing up within a few streets of each other, a stone's throw from the Aston stadium.
Birmingham City Council leader John Cotton described the weekend as “extraordinary and unrivalled,” noting that it will deliver real-time economic gains for local communities. Venue leaders, including Jen Mitchell of Utilita Arena, echoed the sentiment, highlighting the city’s growing reputation as a world-class destination for live events.
The Colmore Food Festival will add to the festivities by transforming Victoria Square into a vibrant hub of over 30 food and drink vendors, celebrating Birmingham’s culinary talent. “Whether you want to fuel up before the big gig, soak in the rock ‘n’ roll vibes, or get your metal-inspired face paints, there’s something for everyone,” said event manager Kelsey Dwyer.
And while Black Sabbath may be taking their final bow, Birmingham’s cultural momentum shows no signs of slowing. Upcoming highlights include Stevie Wonder’s “Love, Light & Song” show, Birmingham Cocktail Weekend, and a wide range of jazz, blues, and heritage festivals.
