On May 26, the brand new Abba Arena, a futuristic structure dedicated to the band’s music, was inaugurated in London, located in the Olympic Park in the East of the British capital.
ABBA Voyage is the long-awaited concert from one of the biggest pop acts of all time featuring a setlist of ABBA’s biggest, most popular hits.
Agnetha, Björn, Benny and Anni-Frid have created the kind of concert they always wanted, performing for their fans at their very best: as digital versions of themselves backed by today’s finest musicians. Blurring the lines between the physical and digital, see the magic of ABBA brought to life using the latest in motion capture technology. It’s the greatest ABBA performance the world has never seen. Until now.
The Bottega winery was chosen by Benugo, the hospitality business, as the supplier of Prosecco, which will be continuously available in the Arena. On 26 May, the opening day, a special 3-litre Jeroboam Bottega Stardust was uncorked. On the bottle, crystals reproduced the ABBA inscription and presented to the members of the band.