Caribbean Airlines announced the launch of its “Happiest Ultimate Moments” – H.U.M campaign, designed to create “positive vibes” and deliver added value to customers travelling during the months of June and September 2016. A special H.U.M. Pass will be offered to all regional and international passengers, who can then enjoy special discounts with Caribbean Airlines’ retail partners throughout the airlines’ network.

“Caribbean Airlines is in a state of transformation and the launch of the H.U.M campaign is another example of our customer-centric strategic direction” explains Dionne Ligoure, Head of Corporate Communications. “All passengers traveling with Caribbean Airlines in the months of June and September will enjoy the benefits of the H.U.M Pass which will give them unmatched value at numerous retailers in our destinations.”

For 2016, Caribbean Airlines has engaged in a number of customer-focused initiatives, all intended to personify the warmth of the islands and embody the themes ‘We Care, We Connect, We Create, We are the Caribbean.’