The Caribbean made its presence felt at World Travel Market London last week, with destinations and entities like the Caribbean Tourism Organisation engaging with travel sellers, industry professionals and the international media.
Among their aims was to bolster prospects for a robust winter tourism season. A primary focus for these destinations was to enhance and promote flights from the U.K. and Europe, in addition to highlighting the myriad events and festivals slated for the region in 2024.
Several Caribbean tourism representatives contributed to lively panel discussions, tackling topics such as geopolitical and economic challenges, and adapting to changes in market demographics and psychographics.
