The world tourism industry is enduring a historic moment and is opening with hope for the future. Central America and the Dominican Republic are not lagging behind and are certainly betting on making a joint projection with the launch of a campaign entitled "Central America + Dominican Republic: The Healthiest Trip in the World", which will be carried out by the Central American Tourism Promotion Agency (CATA).
Featuring a motto that goes #JuntosSumamos, the campaign is aimed at creating tourism products for tour operators from both territories in a bid to put them on the map to wholesalers in Europe and America, as well as to take advantage of the airlift in the Dominican Republic-Panama route as a bridge between the region.
The initiative hinges on a concept of health and biosecurity symbolized through a healthy heart where the Dominican Republic is reflected as a strategic partner of Central America for the promotion of offers linked to wellness, combined with beach, nature and heritage that allows travellers to enjoy a whole.
This campaign is a clear indicator of the work conducted by the governments and peoples that make up the Central American Integration System (SICA) in an effort to contribute to the reactivation of the economic and social activity of the tourism sector, as well as to let the world know that there are paradisiacal destinations that can be enjoyed with peace of mind and safety.
In this regard, Mr. Gustavo Segura Sancho, Minister of Tourism of Costa Rica and President Pro Tempore of CATA's Board of Directors, said that "this stage of recovery provides the opportunity to promote a greener, more resilient and sustainable tourism industry, adding that this joint promotion campaign places the SICA region as a privileged destination, with a special focus on health and biosafety, for its diverse, unique and complementary tourism products, giving tourists the chance to live unforgettable experiences through the multi-destination".
The addition of the Dominican Republic's tourism product into Central America's promotional activities is evidence of a far more powerful regional offer that can boast of capturing the attention of increasingly demanding travellers. The fusion of these two worlds makes it possible to wallow in one of the most important destinations in the Caribbean and mix it with any of the destinations Central America has to offer.
Today, the Dominican Republic is one of the most important travel destinations, being the second-largest and most diverse country in the Caribbean thanks to its geography, nature and people. With its addition to CATA's efforts, a window of opportunities opens up, highlighting the access and direct connection between Central America and Europe, and giving added value to the promotion of multi-destination in international markets.