Since the launch of 4DX at Cineworld Birmingham Broad Street last month, the introduction of the revolutionary cinematic experience has been a huge success for the cinema, resulting in a strong increase in sales. With over 773 effects per film, the Cineworld Birmingham Broad Street has coordinated over 100,000 4DX effects for local cinema-goers since its opening on 21st October, putting viewers right in the heart of the movie. To date audiences have experienced on average:

·         400 seat movements

·         240 air effects

·         81 back tickles

·         39 rain storms dropped

·         13 scents smelt per film*

Paul Millington, General Manager at Cineworld Birmingham Broad Street, comments: “Just under 7,000 people have come through our doors to experience 4DX at Cineworld Birmingham Broad Street. Having shown 131 4DX screenings to date, we have been absolutely thrilled with the response. We’ve shown both Doctor Strange and Fantastic Beasts and Where to Find Them in 4DX, and the next film will be Rogue One: A Star Wars Story. It’s set to be a smash! Tickets are on sale now, so make sure you don’t miss out and book on”

Cineworld Birmingham Broad Streetis home to the only 4DX auditorium in the Midlands, and it houses 156 specially designed seats which move in sync with the movie, plus a curved screen measuring 12.9m by 7.1m – taller than a double decker bus!

Introduced from South Korea and considered to be the biggest innovation in cinematic technology, the Cineworld Birmingham Broad Street 4DX auditorium stimulates all five senses through high-tech motion seats and special effects such as wind, fog, rainstorm, lightning, bubbles, water, rain and scents. Available in both 2D and 3D formats, 4DX works in perfect synchronicity with the action on screen – creating the most exhilarating cinema experience yet.