Midlands Air Ambulance Charity is asking the community to start the new year by making a meaningful impact.

A January clear out can be more than just tidying up, it’s an opportunity to support a vital cause. As part of your resolutions, consider donating your pre-loved items to help fund lifesaving missions in the West Midlands.

Your donations make it possible for Midlands Air Ambulance Charity to provide pre-hospital emergency care across the region, to those who need it most. The charity’s shops in the West Midlands are currently in urgent need of donations of quality clothing, accessories, books, homeware, toys, shoes, and other items that could find a second home.

Every donation helps support the charity while promoting sustainable, eco-friendly shopping. By giving or purchasing pre-loved items from their charity shops, you’re helping reduce waste, support affordable shopping, and make a lasting difference in your community.

Donations can be dropped off at the following Midlands Air Ambulance Charity shop locations, during their opening hours:

Merry Hill

Address: Merry Hill Shopping Centre (by the bus station), Unit L13, Phase 2 Merry Hill, DY5 1SH

Nearest Car Park: Merry Hill Car Park P5, Brierly Hill, DY5 1QJ

Telephone: 01384 881 054

West Bromwich

Address: Queens Square Shopping Centre, West Bromwich, B70 7NJ

Nearest Car Park: New Square, West Bromwich, B70 7PP

Telephone: 0121 553 1089

Amy Pates, area manager (South) at Midlands Air Ambulance Charity, said: “Donating items you no longer need not only declutters your space but also makes a real difference for our charity. 

“The funds raised through our shops directly support our lifesaving missions across the West Midlands and we couldn’t do it without the generosity and enthusiasm of our supporters." To learn more about how you can donate pre-loved items or find your nearest Midlands Air Ambulance Charity shop, visit midlandsairambulance.com/charityshops. To find out more about the charity, visit midlandsairambulance.com and follow the organisation on social media.