Over 50 buyers attended The Caribbean Tourism Organization’s dedicated MICE networking evening for UK buyers held recently. By partnering with MICE specialist, Global Connect, the event which took place at Gordon Ramsay’s Heddon Street Kitchen, was the first of its kind for the CTO to showcase what the region has to offer UK buyers.
It proved to be a great success with many partners reporting new enquiries and business leads coming directly as a result of their attendance.
To build on this success, the CTO is aiming to arrange a series of informal networking events throughout the year to directly drive business for members and help develop a strong MICE database of UK & European MICE Buyers.
Carol Hay, director of marketing UK and Europe, Caribbean Tourism Organization, says, “We were really impressed with the quality of the buyers who attended the event and many of the partners have already started to receive leads for potential new business. We wanted to make sure that the event delivered a return on investment for our partners, as well as providing a setting for introductions to some of the MICE market’s key decision makers. We know that the region has a lot to offer groups and we will continue to execute our strategy to attract more group business to the Caribbean.’’
The event was a follow up to the CTO’s recent MICE masterclass held in March to inform some of the CTO’s members on best practice within the market. The CTO plans to host its first MICE fam trip by the end of the year for UK buyers.
Partners who attended the event were:
Antigua & Barbuda Tourism Authority
Bahamas Tourist Office
Barbados Tourism Marketing Inc.
Boucan by Hotel Chocolat, Saint Lucia
Harlequin Hotel & Resorts
Jamaica Tourist Board
Pineapple, Luxury Hotel Specialists (representing Cobblers Cove, Barbados & Carlisle Bay, Antigua) Resort Marketing International (Representing Occidental Hotels & Resorts, Elite Island Resorts & Sun Group Hotels)
St. Kitts Tourism Authority
Saint Lucia Tourist Board
Trinidad & Tobago Tourist Office
Windjammer Landing, Saint Lucia