International recording artist Ameera, releases her highly anticipated debut album New World, available across download and streaming services. The alter-ego of British born, vocalist and composer, Gemma Ameera, is known for her unique music, genuine nature and for residing among dense Rainforests in the Shires of Australia. ‘Ameera’ which means princess in Arabic, was a nickname given to Gemma whilst working as a songwriter in Dubai and after learning Arabic and falling in love with Middle Eastern culture, she kept it.
For the last 10 years, she has been living and working as a songwriter in Australia, earning herself a ‘Best Folk Song’ award at the Australian Independent Music Awards 2013. She uses her experience of toplining for artists and composing music for games, TV and short films to create her own sound. Whilst Ameera was composing ‘New World’ she decided to go back to finish her Bachelor of Music to pursue her dream of having a PhD in music composition.
She says: “Starting University again to challenge myself in theory, music history and cultures; has been the best idea I’ve had. My level of work continued to supersede song after the song you can never stop learning, no matter how much experience you gain.”
Take a minute to imagine if Hans Zimmer and Enya had a love child who lives somewhere between Middle Earth, and a Galaxy far far away, ‘New World’ would be their soundtrack.
The singer’s first single ‘Raindance’ from the album, just released, has already reached over 5,000 views on YouTube and over 7000 across all streaming services. Growing up across the world inspired her to create unique, uplifting and healing music that inspires a deeper connection and primal instinct in today’s modern world.
Exploring multiple styles, sounds and textures from around the world the music Ameera makes can be commercially described as tribal, world, electronic, Celtic, cinematic, new age and soundscape and for that reason, Ameera created the genre 'New World' to capture her sound. The genre ‘New World’ is a natural evolution and progression of World Music.
‘New World’ was co-produced with Grammy-award-winning producer and friend Brandon Friesen (The Kooks, R3HAB, The Hu) and although originally set for release in 2020 ‘New World’ was pushed back after signing a publishing contract with Urband & Lazar/Kobalt. This would have seemed to be unfortunate timing to many artists in the industry, however, Ameera embraced the harsh restrictions of her hometown in Victoria and used the time to focus on finessing each track.
“I live in the rainforests in Northern Victoria and it’s so cold in winter, it snows here. My studio was freezing and since we were in lockdown I decided to move my entire studio into the living room. I focused on working between my University degree and the album. It saved me from losing it at times!”
