From trekking round Mont Blanc to camping in Provence, Nice on a shoestring to the culinary delights of Auvergne, the regions and lifestyle of France were celebrated by an inspirational variety of entries to this year's French Travel Media Awards. The winners were announced at a celebratory evening in the stylish surroundings of Searcy's country-style townhouse in London's fashionable Knightsbridge. And the judges? The people who matter most – the readers.
A shortlist of four articles per category was selected from amongst a record number of entries and then posted on the france.fr Facebook page. The site's 90,000 UK fans were then invited to read the articles and vote for their favourites, with the chance to win a bottle of champagne for their efforts.
Sponsored by Voyages SNCF and compered by stand-up comedian and passionate Francophile Ian Moore, the evening was attended by more than 70 print and online journalists, as well as by representatives from French partners – Aix en Provence and Marseille, Antibes, Auvergne, France Montagne, Lille, Loire, Midi-Pyrénées, Normandy, Northern France, Toulouse, and Vendée.a