Gioteck, one of the leading gaming accessory brands, proudly announces the launch of its 'A Tree For A Tweet' campaign, an initiative to shine a light on the positive aspects gaming can have in the world, and a call to arms to games journalists across the UK.
Running for the duration of Gamescom 2021 (25th - 27th August), Gioteck will plant a tree in the name of any journalist who includes #GioteckTree in any Twitter post about this year's show. Journalists can include the hashtag as many times as they like and receive a tree for every original Gamescom-related tweet they post, so long as they simply include #GioteckTree somewhere in their post.
Matthew Lamprell, Gioteck's Managing Director, said "Not only do us gamers and games journalists have the coolest jobs on the planet, but we can often be a force for tremendous good too. For example, Gioteck is committed to the environment and is already redesigning its own packaging to be made from 95%+ recycled material and fully recyclable.
“Sure, we know ‘A Tree for a Tweet’ is a PR stunt, we know games journalists aren't daft, but we wanted to see just how many trees an event like Gamescom can plant. To know that at the end of the month we could all collectively have planted a forest somewhere in the world is a great feeling. I can't wait to see whether our little experiment pays off! As our company slogan says - Come Get Some! (in this case, we mean trees)."
To take part, all you need to do is include #GioteckTree in your Gamescom posts - Gioteck will do the rest.
Of course, there's a little bit of small print!
Original tweets only, not retweets. UK media only.