It’s never been so good, for British Black music – and its stars – as two of the country’s biggest names are fronting an advertising campaign alongside two other biggies from these shores. Shortlisted as ‘Men of the Moment,’ international singing star, Craig David , and king of grime, Wiley, joined world boxing champion, Anthony Joshua and ‘ The Revenant ’ actor Will Poulter in promoting the latest Lynx male grooming product in the new advert. The four famous faces were specially selected by Olympic diver Tom Daley, DJ Mista Jam and TV presenter Reggie Yates, who also shortlisted 30 prominent male personalities who are “shaping our times and challenging male stereotypes in 2017.” For Wiley, who along with Dizzee Rascal , Kano and Lethal Bizzle , was at the forefront of the very British, underground, music genre to be recognized by the mainstream, it’s further proof, if ever it was needed, that ‘grime’ isn’t going anywhere – anytime soon. With fellow grime star, Stormzy, also ‘smashing it’ in the wide conscience of British music, the door is wide open for others to follow...for some time to come!​