A Solihull jeweller has traded treats for festive spirit and gifted lucky shoppers with a free gift card – simply for spreading a little Christmas cheer. 

Beaverbrooks, at Touchwood Solihull rewarded festive visitors in each of its 57 stores who showed off their seasonal spirit by wearing a Christmas jumper, bringing mistletoe, or belting out a Christmas classic. The retailer rewarded up to five festive visitors in each of its 57 stores with a Beaverbrooks gift card worth £50, to be spent on jewellery, diamonds, or watches – perfect for ticking off Christmas shopping lists.

The one-day-only event was designed to bring a little extra magic to Solihull in December, encouraging customers to support their local high street and experience the warm, personal service in the Solihull Beaverbrooks store which the family-owned jeweller is known for. For those who may have missed the one-day event, Beaverbrooks is running a Spend and Save offer in-store and online, for a limited time only.

Shoppers can save £20 off £100 on all full-priced jewellery, using code SAVE20. Leya Chapman, Store Supervisor at Beaverbrooks Solihull, said: “We love seeing the high street come to life at Christmas, and this year we were delighted to do something that adds even more sparkle to the festive shopping experience.

“Our Christmas Cheer event was all about spreading joy, celebrating the little moments that make this time of year so wonderful – and maybe treating yourself or a loved one to something truly special along the way. We loved seeing how our customers got involved and brought plenty of festive fun in-store!

“The whole day was truly special and perfect for getting into the Christmas spirit.”